Infinity Ward pulls ‘Fight Against Grenade Spam’ ad in light of backlash

After having their game leaked to the planet’s pirating populace and catching flack for some of the controversial secrets revealed therein, one could say that the folks at Infinity Ward are having a fairly rough week. However, they brought their latest batch of hardships upon themselves. A recent viral video for Modern Warfare 2, which featured Phillies pitcher Cole Hamels delivering a PSA (video NSFW) about overzealous grenade use, drew the ire of many of its viewers.

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  The early PC leak/piracy of Modern Warfare 2 continues to churn out spoilers. Yesterday we saw the video of what you get for an eyepopping kill streak of 25. Someone’s posted a list of rewards for all the others.
  The site Gamepex has posted…

• Amazon Seeks “Call of Duty-est” Town in America

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• Infinity Ward Removes Modern Warfare 2 “F.A.G.S.” Video

  Following stern criticism from two games writers yesterday, Infinity Ward’s Robert Bowling pulled back a viral video for Modern Warfare 2, couched as a PSA from a group called “Fight Against Grenade Spam” that called the tactic “for pussies.

• Weekend Coupons: Keep on Diggin’

  You might strike oil. Or China. Ain’t much out there, but it’s to be expected as the zenith of the new release season crests right before the holiday retail splurge.
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• Cole Hamels Reminds You That Grenades are “For Pussies”

  Well. This is edgy as all get-out. Phillies pitcher Cole Hamels comes to Modern Warfare 2 to tell us that mindlessly hucking grenades is a dickbag cop-out. And then there’s “Fight Against Grenade Spam,” which makes a cheerful acronym…

• Joystiq is undecided about Wal-Mart’s Modern Warfare 2 ad

  We just can’t quite figure out what to make of Wal-Mart’s new Modern Warfare 2 ad. Sure, it’s kind of funny, featuring two dudes ragging on one another. It gets across the idea that people can buy the game at Wal-Mart really fast…

• COD4 on the cheap on Steam this weekend

  Just in time to wring a few more sales out of Call of Duty 4 before Modern Warfare 2 hits the market, Steam is marking the game down to $23.99 through Monday. We’re told that’s a 40-percent savings, which we’re also told is rather considerable…

• Infinity Ward’s fourzerotwo thinks devs should ‘take control’ of marketing

  With the release of the highly anticipated Modern Warfare 2 just over two weeks away, Infinity Ward’s Robert “fourzerotwo” Bowling has been quite vocal with the press…

• Modern Warfare 2 Features Third-Person Mode?

  Activision and developer Infinity Ward are grooming Modern Warfare 2 to be the biggest first-person shooter release in years, but recently leaked footage suggests that…

• Modern Warfare 2 Launching With Steamworks

  Modern Warfare 2 might not support dedicated servers, but it will be shipping with a few other PC-exclusive features. Valve has announced that Steamworks will be supported from launch…

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