Best Buy tests used game trade-in kiosks

It’s unclear why it’s taken Best Buy nearly four years to inch its toe deeper into the lucrative used games market, but an unstable economy has a way of nudging business toward untapped reservoirs of cash. In September 2005, the big box retailer reportedly launched — and apparently shelved — a modest trial to buy back and resell used games. This week, Best Buy is rekindling the effort by installing trade-in kiosks in several of its Dallas and Austin locations, blogs CMO Barry Judge.

Judge explains that the kiosks scan inserted games for “functionality,” and then issue vouchers that are “instantly redeemable” for Best Buy gift cards,

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  June 23, 2009 – According to a blog post from Chief Marketing Officer Barry Judge, several Best Buy stores in Dallas will be testing a kiosk-based trade-in service this week for used video games.
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  Electronics retailer Best Buy is stepping on a few GameStop toes in Texas this week, using the state as a test bed for game trade-in kiosks and used game sales.
  Video…
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